The Best Mortgage Originator Websites We've Seen." Tom Wardrope - Cherry Creek Mortgage.
What Do Visitors Want?
We have discovered through constant testing that your visitors want information. However, there is a subtle aspect that most other sites overlook. Visitors don't want to wade through hundreds of boring pages. They want clear and concise answers to specific questions and are willing to give you their contact information if you make it easy for them to give it to you. And, they are happy to receive information from someone who knows what they are talking about.
Let's get Specific.
The bottom line is that it doesn't matter what you think makes a good website and it doesn't matter what we think. What matters is what the market thinks; what the market responds to. Every page in our site, every word, every picture, every color, is tested, then re-tested, then tested again. It never stops. It will never stop even after you own a 1 Market Pro site. The way we know what works best IS NOT through opinion polls and surveys, but through a direct response technique called "split testing". In this method, two sites are tested simultaneously. The winner stays and the loser is reworked. Then, we test again. We use this method in everything we do. As you read this, there is another 1 Market Pro site on the internet competing with this one. The winner stays and the loser gets reworked. Then, we test again.
Are We the Lowest Price?
No. And we certainly hope you are not the lowest priced Mortgage Professional either. We are priced to compete, just as your are. We want you to have faith and believe in yourself, knowing you are the best consultant your client could have chosen, that they would be missing out by not doing business with you, just as we believe you would miss out by not doing business with us.