From: Sean West

Dear Friend:

This may surprise you, but I am going to reveal all of this closely-guarded information to you right here in this letter. Free. All I ask is a few minutes of your undivided attention.

This is amazing...
In our review of mortgage websites, we found that 90% of the agents studied are actually throwing their money away on poorly designed, ineffective websites. Some of the sites were absolutely beautiful, yet less than 10% of the ones we studied were likely to be effective in generating any new business.

What are the 10% doing? First, they are making a lot of money, every month by making the Internet an essential part of their business, yet they don't have any awards or certificates of excellence pasted all over their site. Ask yourself what would it be worth to you to close one or two extra loans each month, with very little extra marketing effort?.

Now, close your eyes and picture using up your retirement account to make up for the business your competitors will be taking from you if you don't become one of the 10%. Can you really afford NOT to be reading and acting on this information right now?

My name is Sean West and I have combined my 18 years in Real Estate and Mortgage Lending with my 5 years of Internet Marketing to create this incredible concept you are learning now. If you really read and absorb what I'm about to say, you will see that I am giving you the absolute truth.

The 7 Most Common and Critical Mistakes that 90% of ALL Mortgage Originators Make with their Websites...

Before we start, let's get on the same page in the book of Mortgage Lending Success.

You absolutely MUST have a website. As you will see in this letter, your website must work smarter, but before it can work at all, it must exist.

Your website can be your #1 profit center. However, if it isn't developed, maintained and promoted correctly, it can be just another monthly expense that is draining your bank account.

Computers and the Internet are revolutionizing the real estate field. Some experts are predicting that the top few loan originators will capture most of the loan business. You will be left in the dust, wondering what happened, if you do not do understand this. .

A few short years ago every loan application was filled out by hand. Then came fax machines.

A few years ago, when you were out in the field and needed to make a call you had to find a pay phone booth. Then came cell phones.

These were not just fads, with no lasting place in the mortgage industry. They were incredible new ways to help grow your business. Can you Imagine doing business without them today?

Now, the Internet is the incredible new tool. The Internet is NOT a fad. Over 250 million people are now online in the U.S. and Canada alone, and the number continues to grow rapidly! In fact, many analysts predict that soon the Internet will be more important to your business than the telephone.

You probably already realize the Internet is being used by prospects shopping for a mortgage. A majority of your target market is ALREADY online.

Are YOU ready to capitalize on this incredible opportunity? If you have not yet made the Internet an important part of your mortgage business, you're already playing catch-up! You NEED a website to broadcast your sales message to everyone on the Internet.

Now, let's get to work.

Mistake #1: Using the "Company" website.
So many loan officers answer "yes" when asked if they have a website and the truth is, all they have is a "webpage". Even the "webpage" doesn't belong to the agent. It belongs to the company and the agent's name is just an extension of the company site.

How will they ever set themselves apart from the crowd?

Now, we are not suggesting you deny your company affiliation. After all, there are some great mortgage companies, but you MUST do more than this to be successful.

Mistake #2: "Image" Websites
Most loan officers believe that marketing means promoting themselves. They believe that saying they are "the best" or have the "lowest rates" means people will want to work with them. Nothing could be further from the truth.

Remember this: We are all inundated by sales messages constantly. And, we all respond with the same three questions.

So What?

Who Cares?

What's in it for me?

Sorry my friend. I don't care how many professional designations you have after your name, or how many awards you post on your site, it doesn't mean a thing to your client. It doesn't matter how high you try to elevate yourself, your clients want to know what is the BENEFIT to them.

Every year, mortgage professionals spend millions of dollars on colorful and expensive brochures and advertisements. These marketing pieces are filled with lines such as "great service", "the best", and "meeting the challenge".

This type of advertising is called "image" advertising. Image ads usually talk about how great the person paying for the ad is. This advertising provides no benefits to prospects and gives them no reason to choose you over the others.

"I'm number 1 "
"We Are The Biggest!"
"Your lender for life"
"I Have All The Credentials!"
"I Provide Great Service!"

I hope you don't see yourself in these ads. But, if so, don't worry. You can change.

Ads like these don't give prospects any compelling reason to contact you.
There are no benefits for the prospect (What’s in it for them?)
They don't tell a story
They don't make a specific offer
They don't contain a call to action
They are not trackable
These "image" ads don't make the phone ring. You cannot stand out from the crowd with this kind of advertising.

It's real simple. People don't want to be SOLD. But, they do want to be HELPED. Successful marketers understand that they must concentrate on a prospect's needs and wants. This kind of advertising is called Direct Response marketing. With effective direct response marketing, you offer people what they are hungry for, and they contact you to get it. Done properly, this can totally eliminate cold call prospecting by providing incentives for qualified prospects to contact you on their own.

Compare these direct response headlines with the previous ones.

-FREE Online Home Evaluation
-How to Buy a Home for No Money Down.
-Little known programs to help first time home buyers.
-Kiss your landlord goodbye.
-17 Buyer mistakes that could cost you thousands.
-Learn the money secrets bankers don't want you to know.

Close your eyes and imagine you are the one looking to buy or sell a home. Are these headlines likely to be more effective in getting you to pick up the phone and call a loan officer than the image style sites? Yes!

Direct response marketing is designed to evoke an immediate response, action, or purchasing decision from the viewer or reader. Direct response advertising compels clients to contact you before they finance.

Direct response marketing is perfect for the Internet. People love it because they are being offered a non-threatening way to gather facts and advice. They know they can visit your website without the pressure of talking to a sales person. They can spend as much time as they want looking at information without feeling pressured.

However, if you are currently giving away tons of information on your website, clients have no reason to contact you.

The last thing people want to do is "raise their hand" so that a salesperson can contact them. In order to overcome the reluctance of being sold, you must give them forceful and compelling reasons to contact you. With a direct response website, people will leave their contact information in return for the free information or service you are offering.

Yes, they absolutely will.

Mistake #3: The Wrong Content

I'm sure you've seen mortgage websites with lots of pages and reports, trying to show off all their lending expertise. These sites, while often useful to potential clients, remove any incentive to contact the loan officer or mortgage broker. They don't need you anymore.

Again, close your eyes and imagine; After someone has visited your website, what would you like them to do?

Sure it would be great if they just appreciated you so much they would call and ask you to arrange their financing. However, although that's possible, it isn't very likely.

Real Estate Financing is much too complex a process for that to happen. Yet, it seems this is exactly what most loan originators try to do with their websites. Remember this: Good marketing is simply building and maintaining relationships. Would you ask someone to marry you on your first date? Let clients get to know you.

Instead, how about this objective:

Get the MAXIMUM number of qualified home owners and home buyers to identify themselves when they visit your website. This can be done simply by providing FREE information and/or services for home buyers and home owners. For example, a free report on how to buy a home with no down payment. But, here's the important part. This information is provided only AFTER they have identified themselves.

Another common content mistake occurs when you see a collection of links to other websites "of interest". In most cases these links simply steal your hard earned traffic and direct it to other sites.

Mistake #4: Choosing The WRONG Website Developer
Most mortgage website developers are technicians or graphic artists, NOT marketing experts. You end up spending too much money for a "cool" site rather than presenting compelling reasons to contact you. They also invest a lot of effort linking to third party content, rather than working on new and better ways to ensure that visitors turn into prospects and ultimately into paying clients.

Unless your website developer really understands direct response marketing, don't rely on him or her to write YOUR message or develop your site!

You may be thinking that getting this website business is a very difficult and expensive proposition. Well, up until now you'd be right. Initial development costs for a professionally designed website can easily range into thousands of dollars. In fact many companies that offer "loan origination websites" charge outrageous setup fees and $100 a month, or more, for nothing more than Internet brochures.

Then there's the other "economy" solution. You hire a friend who builds websites "on the side". Why is this bad? Well, is your friend an expert in selling real estate? What does your friend know about marketing on the Internet? And you will still have to invest the time to add content to your site WHEN and IF your friend finally gets it completed!

Another option is a "Template" site. Templates are not bad with the right content, but the ones we've seen offer very few options for customization. The little secret these sites keep from you is that many of the links they add only create income for the webmaster, not you. They don't use any form of direct response marketing, and as a result, they won't generate you much business, if any!

Mistake #5: Failing to Effectively Promote Your Website
Once your site is up and running, you'll still have to promote it to get visitors. The process of promoting and refining your website to maximize the response rate is a constant challenge.

You will continually experiment in an attempt to find something that works and you could be making costly mistakes along the way. You can blow tons of cash and precious time while you do all this experimenting.

Has your website developer given you a truly profitable Internet marketing plan? Do they regularly update you with insider secrets and verifiable results that are working for other loan originators?

Mistake #6: Failing To Continually Test
There are many considerations that go into creating a website. Some big, some small, but they all add up.

Your first question should always be "Will doing it this way maximize the number of qualified home buyers and home owners who identify themselves to me?" When you begin with this question, every decision about the design of your website can be measured against your primary goal.

Because your goal is measurable, you can test each change to see if it produces better or worse results. Based on the results, you can either keep the changes or go back to the previous version.

The beauty of a direct response web site, is that it allows you to test whether changes have improved the effectiveness of your site or not, provided that you have built in the tools needed for tracking the changes.

Did you realize that most sites are NEVER tested?

When you combine direct response marketing and continual refinement through testing, your Internet web site now becomes your Ultimate Mortgage Origination Tool.

How big a difference can this make?
Let's say your site gets just 50 visitors each month (you can do this with a minimum of promotion). If your site doesn't use direct response methods, you'll be very lucky to get one prospect a month to identify themselves.

Compare this with a site that uses the best direct response techniques -- many compelling benefits, strong headlines, great testimonials, carefully worded copy. With this type of site, the response rate can easily reach 20% to 25%. If you can convert just two of these extra prospects at an average commission of $2,000 you've increased your annual income by over $50,000.

Remember, once you have a prospect's name and contact information, you can follow-up with them to address their specific needs. If you don't get their name before they leave your site, you've lost them.

Now, this is just the beginning. But, in order to get these results, your web site has to make use of direct response marketing! Every page must contain offers and incentives. A headline that passes the "who cares" test. Big promises! Dynamite testimonials! And a call to action!

By now you are probably curious about what this will cost and how much time it may take from your already busy schedule.

"How do I develop a GREAT web site, create lots of CASH, without wasting a ton of money?"

You need to end up with more than just an expensive, Internet business card. You need a quick, easy and proven solution that will make you money, without making a big dent in your bank account. You need to remove your risk and uncertainty. And most of all, you need to AVOID the critical mistakes that most mortgage oringinators make on the Internet.

Here is our answer ..

1 Market Pro - The Ultimate Mortgage Originator Resource!
1 Market Pro is the complete, generate-the-lead, sort-the-prospects, automatically-follow-up system that really works.

It removes your risk and ensures that you AVOID all of the Mistakes we just listed.

Once again, close your eyes and imagine:

1 Market Pro is a turnkey solution. You get all the tools you need to succeed online quickly and easily. You'll get everything you need to guide you through the steps that will make your web site profitable. You'll learn how to attract prospects to your web site, and how to help them get what they want. Best of all, you get a system that automatically generates dozens of new prospects and manages your online relationships with your clients.

1 Market Pro is a direct response marketing tool designed to compel viewers to respond to your sales message. It includes the latest proven direct response marketing techniques, which provides dozens of registration incentives that convert web surfers into hot prospects for you!

1 Market Pro will automatically pre-qualify your leads so you don't waste time with tire kickers. If they don't "raise their hand" now, how would you ever work with them later?

1 Market Pro will automatically follow up. I'm sure you know any business that doesn't use a reliable follow-up system is leaving cash on the table. You will have a system that delivers the complete sales message, helps clients remember your name, programs them for repeat business, referrals, and testimonials with minimal effort. Once they have raised their hand, your prospects will automatically be delivered the information they’ve requested PLUS a complete campaign of follow-up messages via email.

Now, I'm sure you're asking yourself...How did we come up with such a powerful web site system?

The answer was simple, but not easy.

We decided to design a web site that combines the amazing customer response tools and direct response marketing of proven systems with the most cutting-edge Internet marketing tools and software to reach new prospects and better service clients.

We researched every Mortgage and Real Estate web site company we could find on the Internet for months. We applied for every bit of information offered, compared the sites and systems, then, most importantly, spent over $10,000 in actual hard costs for personal coaching with the top marketers on the Internet.

The result?

1 Market Pro

AND, the best news of all is that our web site system can now be yours, so you can achieve incredible results. You will learn that it really is possible to double or triple your business volume while working no more than a standard 40 hour week.

How does it work?
We will design and build your web site and provide the content. Not only will your web site include our tested scripts, reports, and unique selling propositions, it also includes dozens of improvements and proven Direct Response marketing campaigns developed in conjunction with many of the top marketers on the Internet today. You will be able to implement these systems EXACTLY as the top 10% of loan originators and get the same profitable results, without all the hard work and costs.

Create an unfair advantage for yourself by using cutting edge technology. Your web site will work 24 hours a day, 7 days a week without calling in sick or going on vacation. This is the ultimate way to leverage yourself with technology. Your web site will ALWAYS feature the latest technology. As new computer technologies emerge we will be there to evaluate and implement the most profitable ones for you. You'll never have to worry about your web site becoming out of date.

Want to add Call Capture to your site? No problem.

Want to add audio and/or video to your site? No problem.

Want to add your own content to your site? No problem.

Want to add fax on demand to your site? No Problem.

You don't need to know anything about computers or the Internet!

We take care of everything -- initial development, programming, web site hosting, and site maintenance. You don't need to find a separate Internet Service Provider to host your site. Your web site will be up and running on the Internet, in one week, with a support team behind it that understands the lending business. Once it's online, you don't need to worry about the site. You simply follow-up on the HOT prospects that are automatically generated for you. If you have questions, we'll be there to answer them.

Just like any other technology, all you really need to know is how to use it successfully. Let the technical experts worry about how it works.

Our 1 Market Pro Web site team takes the guesswork out of what you need on your web site. We provide all the information you need. We offer complete, easy to understand, step-by-step instructions to promote your site and follow-up the leads to maximize your sales. And as your business grows, we'll be there to help you apply new strategies to your web site.

Imagine what the 1 Market Pro Website could do for your business!

Is Your Current Website Making You BIG Money?

Maybe you think this isn't for you because you've already got a website. Does it use proven Direct Response techniques? Does it give visitors a reason to contact you? Does it create an ongoing stream of highly qualified prospects? Can people find it? Does it contribute effectively to your bottom line? Are you able to keep the content on your site current and useful for your clients? Chances are that you have answered NO to at least one of these critical questions. One thing is for sure, however: once you have the 1 Market Pro Website, your answer to all of these questions will be YES!

Or, maybe you still think this is all too expensive. Have you considered how much you're going to spend in time and money to do this on your own, month after month, with no guarantee of success? With the 1 Market Pro Website, we do all the work for you, while you get on with other more important things. You can be a complete Internet novice, and happily stay that way while adding the advantages of new technology to your business. How much is that worth to you? Is it worth at least $50,000? That's what we believe our site will be worth to you.

AND, by using a proven system that will grow your mortgage business, you'll close more loans with less work. Wouldn't you rather be closing loans and enjoying your life than out hunting for prospects?

You are Never Locked In - Cancel Anytime
If you are ever unsatisfied with your website, you may cancel the service at any time. That's right. If at any time, you feel this is not for you, just let us know. You are NEVER locked-in to any long-term commitment.

Mistake #7: Failing To Act When Opportunity Knocks
Many people get left behind because they don’t seize an opportunity when it presents itself to them. "Not to decide is to decide". You now hold in your hands the opportunity of a lifetime - the chance to completely revolutionize the way you run your Mortgage Origination business - to multiply your volume, and work less while doing it! How much is that worth to you, your family, your life?

All you have to do is say "I'll give it a try "...
Act now! Not only will you get the ultimate Mortgage Origination website, destined to make you at least an extra $50,000 in earnings over the next year, you'll also save big!

Take a minute here to compare features and benefits of our Silver, Gold, and Platinum Programs

Click here to get started, NOW!

If you're not delighted with everything that we deliver, you can cancel any time. But if you stick with us and are truly ecstatic with the results, you have to promise to help me out by sending me your success story and personally recommending us to another Mortgage Originator (it could be a friend in your office, but you'll probably want to recommend it to an agent clear across the country and keep our service as your secret weapon). Sound fair?

I genuinely want your 1 Market Pro Website to help build your business beyond your wildest expectations. That's why we provide as much information as we can on how to get the most out of your new website - how to customize it, promote it, deal with new prospects, and more..

If you're not on the Internet, you're already behind! What excuse do you make when asked for your email or website address - and you haven't got one? Can you afford to appear "behind the times" to your clients, customers, vendors and associates? Or is it important to you to be perceived as successful, savvy and in tune with the trends in financing.

If you already have a website, chances are it is little more than an electronic brochure and you're missing out on a goldmine. When was the last time your Internet provider gave you a marketing strategy that instantly multiplied your income with little or no effort on your part. We'll even help you switch your existing domain to a 1 Market Pro Website.

You have read this far for good reasons. Don't back out now! Now is your chance to easily, affordably and instantly jumpstart your business and dramatically increase your sales.

For fastest response, click here to signup online.

CALL us toll-free at 1-877-272-1546 or (702) 407-2814.

You can be up and running with your own 1 Market Pro Website in just one week after you sign up. Don't delay! TAKE ACTION THIS MINUTE.

Your success partner!

Sean West